Product Marketing Manager
Your Company
Product Marketing Manager
full-timehybrid$120k — $170k
About the role
As a Product Marketing Manager, you'll be the strategic bridge between our product and the market. You'll define positioning, craft messaging, and drive go-to-market strategies that help our platform stand out in the competitive HR tech landscape.
Responsibilities
- Develop product positioning, messaging, and value propositions
- Plan and execute go-to-market strategies for new features and products
- Create sales enablement materials including decks, one-pagers, and battle cards
- Conduct competitive analysis and market research
- Collaborate with product teams to influence roadmap based on market insights
- Develop and manage product launch campaigns
- Train sales teams on product messaging and competitive differentiation
- Measure and report on campaign effectiveness and market impact
Requirements
- 5+ years of product marketing experience in B2B SaaS
- Proven track record of successful product launches and GTM strategies
- Strong storytelling and messaging skills
- Experience with competitive intelligence and market research
- Ability to translate technical features into customer benefits
- Cross-functional collaboration experience with product, sales, and marketing teams
- Strong analytical skills and data-driven decision making
Nice to have
- Experience in HR tech or recruitment industry
- MBA or relevant advanced degree
- Experience with product-led growth motions
- Public speaking and event presentation experience
Benefits
- Strategic leadership role
- Hybrid work arrangement
- Competitive salary and equity
- Conference and travel budget
- Comprehensive health benefits
About your company
Add a compelling description of your company, culture, mission, and values. This section helps candidates understand why they should work with you.
Use this template in Hirer.one
Customize with AI, publish to job boards, and start receiving applications in minutes.